DK & BOX COMPONENTS TEAMS UP / MARC WILLERS ON DK
Last week, the staffs of Cycle Group Inc. (CGI) and DK Bicycles spent the day in a rented meeting room in Fullerton finalizing the details of a one-year deal that makes DK the official frame sponsor of Marc Willers and the BOX Components Test Team.
Negotiations with DK started last year, when the company was among a half dozen frame suppliers that approached CGI about sponsorship.
“We’re excited and really looking forward to working with DK. The company has a long history in BMX going back to 1979 and a very strong presence in the sport,” said Toby Henderson, CGI’s founder.
“We were very fortunate to get several offers to sponsor Marc and BOX Components. But in DK we found a strategic partner not only willing, but ready to work with BOX Components as we develop new and innovative BMX products,” he added.
The day after Toby and Bill Danishek, DK Bicycles’ director, agreed in good faith to work together, DK product managers started the process to build Marc a frame.
“All of us are really excited about all the possibilities of working with BOX Components. Toby’s successes as a product designer and innovator are a big part of why we wanted to team up with the brand. It’s also great to have a rider like Marc Willers on a DK frame. We’re looking forward to a long-term relationship,” Bill said.
As it turns out, both companies were on the same product development path. DK began working on a 20-millimeter frame last fall. With BOX, Toby plans to continue developing 20-mil BMX components, which he successfully introduced
some 18 months ago. Marc Willers won the 2011 ABA National Number 1 Pro title, 10 ABA Nationals and two Supercross races using Toby’s 20-mil products.
Coincidentally, Marc’s good friend and fellow New Zealander Corey Stafford is DK’s rep in Australia. It was him who urged DK to develop 20-mil frames and components. The deal means DK can focus on building frames and bikes while BOX supplies the 20-mil parts.
“We’re working on a lot of new products and technologies for BMX. We’re very lucky to have a partner like DK that is willing to work with us as we develop our line,” Toby said.
BOX Components also will provide support to the members of DK’s factory team, including Barry Nobles and Tommy Zula, whenever possible.
Marc and the BOX Components team’s other sponsors include Promax, Fly Racing and ODI.
Media Contacts: Michael Gamstetter, Michael@CycleGroupInc.com
Trevor Gay, Trevor@DKBicycles.com
Use our dealer locator to find a bike shop near you! Search Now!